MUSASHI JAPAN invites Kazumi Minoguchi, who has been instrumental in the growth of Starbucks Japan's 550 stores, to conduct store manager training as a core part of its human capital investment strategy.

Bringing the expertise of practitioners who have supported growing brands to become the engine of growth on the ground.

◼︎ We invited Kazumi Minoguchi, who played a key role in the growth of Starbucks Japan, to hold our first-ever store manager training session.

MUSASHI JAPAN, operated by TAIMATSU Co., Ltd., has held its first training session for store managers, with Kazumi Minoguchi, who spearheaded the growth of approximately 550 stores during Starbucks Coffee Japan's initial expansion into Japan, as the instructor. This marks the first step in a systematic effort to strengthen MUSASHI JAPAN's human capital by incorporating the perspective of a practitioner who has supported the growth of a global brand.

[Instructor Profile] Kazumi Minoguchi

After graduating from university, he worked for a foreign-owned company before joining Starbucks Coffee Japan in 1997. He played a central role in overseeing store development and operations during the startup phase and in growing Starbucks Japan to approximately 550 stores.

Subsequently, he was invited by Walmart to take part in management as Senior Vice President of the Development Department at Seiyu. Furthermore, he led brand operations as President and CEO of Chaya Macrobiotics (Food and Beverage).

Currently, as the representative director of Diversity Management Co., Ltd., he provides management support to numerous companies, focusing on store opening strategies, brand strategies, and organizational development.

◼︎Applying a perspective that captures the essence of customer service to the MUSASHI JAPAN workplace.

Mr. Minoguchi shared his insights on the essence of customer service and human resource development, cultivated through his many years of experience in launching and managing diverse stores. The content was essential for improving on-site capabilities regardless of the type of business, and directly relates to the improvement of customer service quality that MUSASHI JAPAN aims for.

The aim of this training is to practically incorporate this knowledge into the work environment of MUSASHI JAPAN.

- Flexible customer service decisions  

　We aim to cultivate the ability to choose the most appropriate response based on the customer's situation, rather than relying too heavily on manuals.

- Management that respects discretionary power

  By creating an environment where store managers and staff can think and act independently, sales and customer satisfaction will ultimately improve.

- Growth begins with awareness  

　We create a system that allows employees to gain insights from their daily customer service and store operations, leading to continuous growth.

The training was primarily structured around role-playing, employing a format where store managers learned through hands-on experience. It covered themes directly related to MUSASHI JAPAN's store operations, such as "once-in-a-lifetime customer service," "communicating the background of products," and "the process of solving problems as a team," resulting in content that would improve the overall capabilities of on-site staff.

◼︎We will continue to conduct training to strengthen the foundation for the organization's growth.

This training is the first step in MUSASHI JAPAN's efforts to strengthen its human capital. We will continue to conduct training sessions in the future to develop a system that will lead to the growth of store managers and improve the quality of customer service within the organization.