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TAIMATSU Showcases Japanese Knives at Ambiente, One of the World’s Largest Trade Fairs
From February 6th (Friday) to 10th (Tuesday), 2026, TAIMATSU Corporation exhibited at Ambiente, one of the world's largest international consumer goods trade fairs, held in Frankfurt, Germany.
Through this exhibition, we expanded our opportunities for international business negotiations and promoted the high level of technical skill and value of Japanese quality in our Japanese kitchen knives to the world.
This further strengthened our brand power in the global market and accelerated our next-generation growth strategy.
A Strategic Approach to the Global Market
Ambiente is a B2B trade fair bringing together retailers and buyers from around the world. It's more than just a promotional event; it's a practical platform for developing new markets and expanding sales channels.
TAIMATSU showcased a diverse range of products, including Japanese knives, whetstones, and customized products, demonstrating its ability to meet a wide range of customer needs.
Ambiente is a B2B trade fair bringing together retailers and buyers from around the world. It's more than just a promotional event; it's a practical platform for developing new markets and expanding sales channels.
TAIMATSU showcased a diverse range of products, including Japanese knives, whetstones, and customized products, demonstrating its ability to meet a wide range of customer needs.
Furthermore, this exhibition served as an opportunity to inspect local retail markets and competitive landscapes, and to begin strategies for expanding overseas, directly managed stores, and local sales bases.
By analyzing the response at the exhibition and simultaneously pursuing promotional activities and store development, TAIMATSU will drive a more effective global strategy.
Competitive Advantage and Differentiation
This exhibition was realized after approximately 1.5 years of negotiations.
Completing the exhibition independently, without support from public institutions, demonstrates TAIMATSU's strong execution capabilities and independent business development strength.
In addition, the booth was visually striking, based on the company's corporate colors of orange and black, achieving differentiation from competitors. Furthermore, we strengthened our ability to acquire new customers by establishing a system to communicate the appeal of our products in local languages to multinational visitors.
Growth Strategy and Future Outlook
This participation in Ambiente is not merely a promotional activity, but an important step that combines building an overseas business foundation with accelerating our growth strategy.
TAIMATSU will expand its sales channels, mainly in Europe, the Americas, and Australia, while globally promoting the high technical capabilities and Japanese quality of Japanese knives, enhancing brand value, and steadily executing our next-generation growth strategy.
