MUSASHI JAPAN Ranked No.1 in Brand Awareness Across 7 Western Markets

Apr 22，2026MUSASHIJAPAN STAFF

Our Japanese kitchen knife brand, "MUSASHI JAPAN," has been recognized as the "most recognized kitchen knife brand" in seven countries across Europe, the Americas, and Australia (USA, UK, Australia, France, Germany, Italy, and Spain) in a global brand survey conducted by GMO Internet, Inc.

"Japanese Tradition" Makes its Presence in the Global Market

In this survey, MUSASHI JAPAN achieved a recognition rate of 22.5%, 1.1 points higher than competing brands, and also received high ratings of 91.7% favorability and 71.0% purchase intent.

This demonstrates that in vast overseas markets, MUSASHI JAPAN's Japanese kitchen knives, embodying Japanese craftsmanship, have established a strong presence in everyday life.

This market presence, covering approximately 365 million people in Europe, the Americas, and Australia, will be a tailwind for future brand development.

The Value of "MUSASHI JAPAN," Recognized Worldwide
In a brand image survey, MUSASHI JAPAN received top ratings for "high quality and reliability," "high design quality," and "modern and sophisticated."

Other ratings were also high, confirming that it is recognized as a modern and sophisticated global brand in overseas markets.

Furthermore, awareness is primarily driven by social media and online advertising, demonstrating that digital strategies are contributing to brand penetration in overseas markets.

Future Brand Strategy

Based on the results of this survey, TAIMATSU will focus on the following key initiatives:
* Strengthening global brand marketing, including in Europe, the Americas, and Australia
* Expanding social media strategies, such as TikTok, to increase awareness and favorability
* Expanding domestic and international locations and stores
* Continuous brand investment aimed at achieving a 49% awareness rate

Through these efforts, we aim for traditional Japanese kitchen knives to further develop as a global cultural industry.