“MUSASHI JAPAN” opens its first overseas store in Paris, France ―officially accelerating its brand expansion into the global market

Apr 22, 2026MUSASHIJAPAN STAFF

TAIMATSU Corporation opened its first overseas "MUSASHI JAPAN" store in Paris, France, on March 20, 2026.

Leveraging its experience operating 17 stores in Japan and the strength of its multinational staff, this marks the first step in its full-scale overseas expansion, delivering a local brand experience.

A gallery space where Japanese craftsmanship and French aesthetics merge

The "MUSASHI JAPAN France Shiro Store" that opened in Paris is designed as a gallery-like space that fuses "Japanese craftsmanship" and "elegant French aesthetics."

Inside the store, Japanese knives are displayed not merely as cooking tools, but as "crafts" imbued with the skill and philosophy of the artisans.

By contemplating the unseen processes—from materials, forging, sharpening, and finishing—the space allows visitors to touch upon the essence of these knives.

Furthermore, by incorporating a minimalist and sophisticated spatial design rooted in French architectural and design culture, a place has been created where traditional Japanese beauty and European aesthetics naturally harmonize.

Paris as the First Step in Global Expansion

Paris is a hub for world-leading luxury brands, a city where aesthetic sensibilities and craftsmanship coexist at a high level.

TAIMATSU positions this location as the starting point for MUSASHI JAPAN's challenge as a global brand, aiming to expand brand recognition in the European market and build a long-term business foundation.

We invite you to experience the new world of Japanese knives, where the skills honed by Japanese artisans and French aesthetics merge, at the "MUSASHI JAPAN France White Store."

Address: 128 Rue Vieille du Temple, 75003 Paris, France

Opening Hours: 11:00 AM - 7:00 PM (local time)

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